KW Luxury · Selling in Central Virginia
Where Expertise
Meets Heart
Selling a luxury property requires a strategic approach. The Realty Group Team is dedicated to delivering an elevated, personalized experience — from first conversation through closing day.
21
Years Full-Time
$343M+
Career Volume
1,304
Properties Sold
75%
Repeat & Referral
Getting Eyes on Your Property
Strategically Attracting Buyers
We provide the tools and resources to elevate your property's brand and attract the right buyers — showcasing your home to a global audience, ensuring it stands out in the competitive luxury market.
Pre-Market
Staging & Presentation
Our staging team ensures your property is showcased in its best light — creating an inviting, visually compelling space that helps buyers connect emotionally. With carefully selected furniture, décor, and layout, we highlight your property's strengths and make it stand out in the market.
Pre-Market
Photography & Video
High-quality visuals are essential. We partner with top-tier photographers and videographers to create stunning images and cinematic video that showcase your property's unique features. From drone shots to detailed room captures, your listing is presented in the most compelling way possible.
Online Exposure
Marketing
Digital Outreach
Targeted social media campaigns promote your listing across Instagram, Facebook, and LinkedIn — reaching buyers locally and globally. Through engaging posts, stories, and sponsored ads, we ensure your property gets the attention it deserves.
Marketing
Print & Luxury Publications
Traditional print remains vital in the luxury market. We leverage high-quality brochures, postcards, and magazine placements to attract discerning buyers and highlight the unique appeal of your property in both the online and offline world.
Luxury Publications
The KW Advantage
Maximizing Our Luxury Network
Keller Williams is the world's largest real estate franchise by agent count — spanning 5 continents, 55+ regions, and 320+ market centers. Your listing reaches qualified buyers worldwide.
$83.4B+
KW Luxury Sales 2024
50,361
Luxury Props Sold 2024
55+
Regions Worldwide
17,000+
KW Luxury Agents
Global Reach
With 16,000+ luxury agents in 55+ regions worldwide, KW Luxury ensures your listing gains maximum exposure — connecting your property with qualified buyers locally, nationally, and internationally.
Earned Expertise
KW Luxury designation is earned — agents must demonstrate a proven track record in luxury real estate before qualifying. This means specialized training in luxury consumer trends, pricing strategies, and high-end marketing.
Market Exposure
Luxury-qualified listings receive exposure in Wall Street Journal, MarketWatch, James Edition, Mansion Global, Barron's, and Penta — publications read by the high-net-worth buyers most likely to purchase your property.
Your Support System
Meet Your Team
You will have access to the full team Monday–Friday 9–5, and Teresa is personally available any time during waking hours, seven days a week.
Common Questions
Agent Interview
Questions sellers commonly ask when interviewing agents — answered directly by Teresa.
How long have you been a full-time agent?
I have been a full-time realtor for 21 years. In 2012 I launched the Keller Williams Realty franchise serving Lynchburg, Smith Mountain Lake, and Roanoke. In 2022, I sold the franchise to focus exclusively on my Smith Mountain Lake team and luxury clients.
How many deals have you closed in your career?
Approximately 1,304 properties totaling $343 million in sales volume — demonstrating a consistent track record of achieving results for clients across every market condition.
What certifications set you apart?
I am a Certified Luxury Agent and rank among the top 100 realtors with Keller Williams Realty. I also recently completed a 4-year term on the Board of Directors of our local MLS, giving me deep insight into industry standards, compliance, and market trends.
What is your commission fee?
I typically earn 3% for the listing side, which includes complimentary home staging, professional photography, full marketing exposure, and direct access to my extensive market knowledge. If I personally bring the buyer, I reduce the buyer-side commission to 1% under a dual agency agreement.
Can I cancel the contract without penalty?
There are thousands of dollars in upfront costs required to properly market a property. That said, I would never hold a client hostage — my goal is to earn your business through results and service, not obligation.
What are your realistic market expectations?
The market is currently balanced, with prices still up approximately 2–4% over 2024. With proper positioning, I feel confident your home will sell within six months — and most likely sooner — provided it is priced strategically and accessible for showings.
Before We Shoot
Photo Ready Checklist
Less is best on all surfaces. Removing clutter reduces distractions, avoids the appearance of limited storage, and helps your home feel larger, cleaner, and more inviting.
Kitchen
- ◆Remove all magnets from fridge
- ◆Clear countertops, no clutter
- ◆Stow small appliances
- ◆No pots/pans on the stove
- ◆Remove trash can & pet supplies
Baths
- ◆Remove toiletries from vanity & shower
- ◆Clean mirrors, remove trash can
- ◆Remove bath mats & rugs
- ◆Hang towels neatly
- ◆Close shower curtain/door, toilet lids closed
Bedrooms
- ◆Make beds, remove excess clothing
- ◆Clear table tops of personal items
- ◆Stow kids' toys & valuables
- ◆Open all drapes and blinds
- ◆Remove visible items under beds
Living Areas
- ◆Remove personal photos
- ◆Remove excess furniture & pet items
- ◆Minimize items on surfaces
- ◆Hide remote controls & visible cords
- ◆Open all drapes and blinds
Outside
- ◆Tidy front entry for first impression
- ◆Garage doors closed, vehicles out of driveway
- ◆Stow garden tools, toys, trash cans
- ◆Grass cut, leaves raked, fresh mulch
- ◆Pressure wash exterior if needed
Other
- ◆Replace burned-out bulbs with brightest allowable
- ◆Open or remove all light-blocking window treatments
- ◆Turn on all interior & exterior lights
- ◆Turn off ceiling fans
- ◆Secure or remove pets
Being present during the photo shoot is at your discretion, but is not required or recommended.
Ready to List Your Property?
Get a complimentary home valuation and discover how Teresa's 21 years of expertise can maximize your return.